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Axe (or Lynx in the UK, The Republic of Ireland, New Zealand & Australia) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. The scents range from popular scents to the least common scent called lemon-lime.
In Malaysia, it was launched last year (on June 2010) with creative "twist and spray" deodorant body spray can. As for today, AXE is the second "most wanted" deodorant after Rexona. I started to use it since December and bought it from Guardian for RM11.40 after discounts. I am currently using Axe Click (read description below).
DEODORANTS "FLAVOUR"
AXE CLICK
Hit the glam girls with an airy freshness that’ll smooth any move you make and an edge of spice that’ll get the chicks and clicks coming on your Facebook profile.
AXE DARK TEMPTATION
Smooth, rich and sensual – all the qualities the sophisticated ladies love are packed into one spritz of this variant that’ll make you smell really good and tantalizing.
AXE PULSE
Raise the pulse of that sporty babe with whom you want to play tonsil hockey, with an energizing citrus fragrance that gives you a fresh, sexy beat.
AXE VICE
Nice girls now have a vice – you. Turn all of them naughty with the arresting aroma of sweet, succulent fruits that they’d love to sink their lips into.
AXE AFRICA
Unleash your untamed side with a unique melt of hot vanilla with cool mandarin, an exotic fragrance that’ll have her purring like a wild cat.
AXE Malaysia ads featured Indonesian model, Andrew Andika with the in famous "0102253344" phone number.
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